In Västtek we love to work together with our customers as a team-
Customer and supplier intimacy strategy utilizes information systems to develop strong ties and loyalty with customers and suppliers. Parties, customers, and suppliers are important to the firm. Strengthening customer and supplier intimacy can be an extremely effective strategy in itself. By making transactions in general easier and more user-friendly for both customers and suppliers, the intimacy of the firm and customer/supplier will increase. This offers a great incentive for both customers and suppliers to continue doing business with the firm.
Customer intimacy creates an honorable circle: the better the supplier knows the customer company with its objectives and difficulties, the better able he is to provide a most advantageous solution. The more adapted the supplier’s service is, the happier the customer will be, and the stronger the relationship between the two parties.
Customer intimacy is the largest basis of growth, competitive advantage, and profit. Everyone in the organization should practice it. Customer-intimate companies bring an entirely fresh viewpoint. They discover the occurring problems and create a dynamic synergy with customers. In the incorporation of the operations, suppliers become more than simply useful: They become vital.