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Search Engine Marketing Share

SEARCH ENGINE MARKET SHARE IN 2022

Handling over 90 percent of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.

As of February 2022, a whopping 92.01 percent of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.

By comparison, its closest rival, Microsoft’s Bing, is only managing a fraction of Google’s volume. Bing currently has a market share of 2.96 percent.

Yahoo is the third most popular search engine and has a market share of 1.51 percent. This is followed by China’s leading search engine, Baidu, with 1.17 percent.

Russia’s Yandex is in fifth place with 1.06 percent of the total market share. DuckDuckGo wraps up the top six. It has a market share of 0.68 percent.

Even though Bing, Baidu, Yahoo, Yandex, and DuckDuckGo rank among the world’s top search engines, their market shares total 7.38 percent, less than one-tenth of Google’s.

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